Hotline Bling

That can only mean one thing…. cold calls. Are they dead? Are they resurrected? Have they ever left us? With a litany of outreach tools for the modern sales team, which are worth your time and which are a waste?

How are you tracking against your goals? If you are falling short, do you know the root cause?

Sure, the market conditions could be better. Sure, your product and marketing teams could provide more support. But, when you look at your sales efforts, and be honest, are you just turning wheels?

You will hear a lot about the “modern buyer” in sales circles. It is important, of course, to know your target personas and to align with their perspectives. I would, however, implore you to start by assessing the activity metrics of your team in relation to prospecting efforts.

Outside of an engaged and ongoing conversation most emails go to dead space along with those LinkedIn DM’s. These forms of communiqué have a place in the process, yes. But it’s a process that should start and end with a phone call.

Pick up the phone.